“The entrepreneurial Heffalump is a variegated sort of animal, which appears in different habitats and in different forms. It also appears to have undergone some evolutionary changes or mutations since the first reports of its existence were made public by Heffalump hunters in the past. So it is not surprising that there is disagreement about the nature of the beast” (Wilken, 1979)

Do entrepreneurs engage in the organising mode?

Organisers perceive their environment as favourable and seek to be consistent and thorough. They like to take care of people, develop expertise and knowledge, be persistent and determined.

Jim’s Mowing offer structure and a proven business model. It is a franchise network that looks after their franchisees and offers freedom and lifestyle.

Franchises are a proven method for reducing risk for those seeking self employment. They have thought very carefully through their business model. In theory you work hard and follow their method. The chances are that you will be successful. The video suggests that you will get £30,000 net profit in the first year.

Do all entrepreneurs engage in the organising mode?

Typically many very competent professionals and trades people start their businesses as skilled people. They have systems and knowledge that they can use to help other people. For instance solicitors, mechanics, beauty therapists, or graphic designers.

A problem that they may face is developing their business. Perhaps “lifestyle” business is appealing and they do not want to take the risks that would be necessary to grow and be “successful” in the eyes of the Dragon’s Den panel. If they did they may have to:

• Consider developing other modes of behaviour
• Working with other people who happily engage in other modes of behaviour

Organising mode is very similar to Green earth (Insights), Sensing feeling (Myers briggs), and steadiness (Disc).